I don't Measure a man's Success by how High he Climbs. - George S. Patton
Dan Schawbel is the leading personal branding adept for young professionals. Read total contour
People you know or take never met yet are googl'ing you. Let's face it, you lot're even google'ing yourself! At the stop of 2007, the Pew Net Inquiry Team found that 47% of people search for information about themselves online (Self-Googling), which was more than than double five years agone. It'southward a pretty safe bet that percentage has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, but it'southward actually a adept practice to see what results come up for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or considering they want to learn more nigh you. Hiring managers want to see if you have a clean tape in Google, which is your permanent tape because every move you brand (yes even a blog comment) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the 2d appointment wouldn't take happened. Try doing it right now and see what y'all go.
At that place is no hiding from Google!
Google keeps runway of only about everything you do on the net. It patrols and captures your online beliefs, such every bit when you mail service on your weblog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content y'all create and distribute over the net, other people are talking about yous, which means that Google has a complete motion-picture show (virtually similar an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a periodical of your life. Your children and children's children will be able to discover out everything near you when they grow older. "Mom, look what I just constitute out about Dad in Google." Your personal brand tin't hide from Google. At that place is one major exception to this though.
Common names
If your name is common, such as Mike Smith, and then it will be very hard to own your Google results. There are over 54 meg results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the tiptop ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the age of 60 you might find out that Google changed their algorithm and y'all'll lose all that difficult work. The indicate beingness is that yous'll accept to differentiate your proper noun in order to rank high. I typically recommend you employ your middle name or a nickname in this case. The worst case scenario is that you lot alter your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts about these celebrities volition never finish upwards on the tiptop twenty results for their proper noun unless y'all are Perez Hilton. If your proper name is the same every bit a celebrities, you are in big problem. Try searching for Christina Aquilera (21 million results), Britney Spears (88 1000000), Lil Wayne (40 one thousand thousand) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you don't stand up a risk. If you are stuck with a glory name, I propose that you build your brand effectually an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might have been made fun of people of your unique name because information technology was "different." Although you were ostracized and fabricated fun of, right now you lot get to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When y'all go to your high schoolhouse reunion and see your friends, you lot'll get the last express joy because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you take results that reflect your brand, you'll come across how hard it will be to rank loftier for information technology or not. Depending on the competition, it may take you a few days or a few months. Over fourth dimension, if you work very hard, you'll own the top ten results for your proper name.
In my next post, I'll talk about what you can do to gain control over your Google results and permit your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/dont-measure-mans-success-how-high-climbs-george-patton.html
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